THE MANIFESTO

We are not visionaries like Patagonia or TOMS, but we do think we can make a small difference. We are not pleading for the immediate death of carbon-emitting industries but we believe, given the time and chance, every business can and will do more to help the planet, while at the same time sustaining jobs. 

Our manifesto is simply a guideline to the way we think and act, collaborate, develop products, produce, distribute, pack, and sell our ideas and products. We believe in keeping things as simple as possible, because simple doesn't break and simple leads to less waste. 

THE WAY 1+2

#1.  Build HIGH PERFORMANCE TRAINING GEAR THAT LASTS

Products that easily scale, get results and, if possible, do multiple things (versatility). Strive to use Recycled or Waste Materials wherever possible, and make products that last.

#2. Make Lives Better

We are people and planet-centred in everything that we do. For our families, employees, suppliers, distributors, partners, end customers, and everyone else we deal with, we promise to focus and strive towards making your life better.

THE WAY 3+4

#3. Be good people, but don't be a walk over

Go above and beyond, without ever demanding anything in return. If there is a way to move forward without causing harm to people or the planet, take that path. Where resolutions cannot be found, stand your ground, and act quickly and decisively.

#4. Be ambitious, curious, innovative, and not afraid to lose 

Don't be afraid to dream big, learn from others, and come up with new and better ways to do things.

The Night Before....

On Wednesday the 13th of November, 2013, I had sat down at home with the intention of designing a better sandbag. One that would last longer, one that could maybe be used for multiple things, one that could be used in multiple ways. With a pen, paper, and laptop, I worked through several ideas, adding handles here and pockets there, researching the most durable materials, and imagining Gaelic football players training with these sandbags out in the coldest, wettest Gaelic Games pitches in Ireland... But it was not until the next day when Damien Kerley entered the Piano Studio that RAM was really born.

The Original RAM Machine

But done is all that matters

After the encounter with Damien, the idea for RAM was born, but making a prototype was the only way we could be sure that the idea would be useful. My initial thought was that it would be as easy to get some local business to make the prototype for us. After trying many local companies, none were interested, and any that were, were asking extortionate money. Enter Eamon Hughes...

THE FIRST RAM

The first RAM was welcomed into the world in January 2014. The exact date escapes me. It was made from locally-recycled rubber and local labour, something that we are very proud of, and still do to this day. Eamon and myself spent many cold days experimenting with mixes to ensure that we had the right balance of durability and functionality. Eamon died shortly before Christmas in 2015, after fighting a long battle with cancer. We will be forever grateful to have met a man of such talent and optimism, who inspires us to this day.

TODAY

Today, all the RAMs you see across the world are made in a nearly identical process to the original. Of course we have had to learn how to add weight without compromising on the design, and our most recent innovation, the RAM log, has been a game changer for team and group training.

Co-Founder

Dermot Mc Ardle

Head Of Production

Denis Krivecs

Head Of Programming

Yancy Culp